You don’t need to have any previous experience nor compromise your environmental values to start a successful business. If you are environmentally oriented and have the entrepreneurial spirit, you can start your organic business from scratch. Here are some important things to consider when embarking on a journey that might not only bring financial benefits but will also raise awareness of the benefits going organic will have on the health of your customers and the environment.
• Find Your Passion:
Being passionate about what you offer is essential to the success of your organic business. Take your time to research and identify a product or service you can truly commit to before deciding to offer it. Once you have determined this, write down goals that will include developing, promoting and delivering your offer. If you are still unsure of what you would like to sell, look into similar businesses within your field of interest and be inspired by their successful practices. Options for organic products are numerous: organic food and drinks, clothes, cosmetics, cleaning supplies, home equipment, etc. If you are more service oriented, possibilities range from eco-consulting to green cleaning services and gardening. In this abundance of opportunities, you will surely find something to pursue with passion and perseverance.
• Ground Rules:
Integrity, reliability, and reputation are particularly important in organic business circles, so be sure you do your research on corresponding legal matters and follow the rules. Find out what permits and licenses you may need for your specific products or services. Make a business plan and register your business with appropriate government agencies. Look into domestic or international green certifications in your area of expertise in order to gain trust from your customers by proving you provide environmentally safe products and services. All organic products depend on the soil in which we plant our crops and when the health of the environment from which our products come from is proven and guaranteed, organic production will be healthier and more successful. Get your soil tested to assess its quality and be sure to take issues such as soil compaction into consideration when deciding which tests to perform.
• Make a Business Plan:
Starting a green business is like starting any other business, apart from additional green considerations. Once you have an idea about which type of business you are going to pursue, think about writing a business plan detailing your goals, strategies, and processes on how to achieve them, as well as estimated costs of operation and considerations for the future growth of your business. Think about different ways to lower your initial costs of operation and find sources of investment when necessary. Use your savings, find a partner, look for investors and different financing opportunities, or ask for help from family and friends. If your business has a special value or appeal for the local community or an even wider audience, consider crowdfunding it.
• Education and Networking:
In the world of organic business, knowledge is of crucial importance, especially in the initial stages of your business operation. Be sure to make the most out of partnering and networking with similar businesses and strive to learn whenever possible. Think about visiting trade shows even when you don’t have anything to offer yet. It will help you get valuable contacts and helpful insight in order to run your business more efficiently. Trade shows often include useful learning opportunities such as different workshops and classes, and you should try attending the ones relevant to your field whenever possible.
• Spread The Word:
Regular marketing strategies still apply to green businesses, but to stand out from the crowd, make sure your offer has a clear value proposition. Your target audience should clearly recognize the health benefits of your product or services. The mission to make your customers’ lifestyles healthier with an organic alternative is going to be the deciding factor of success for your marketing endeavors. Honest and useful marketing techniques will surely attract and engage future regular and loyal customers.
The success of your organic business will not only give you great professional satisfaction, you will also contribute to creating a more environmentally conscious community. ♥